Last Updated: April 30, 2025

Bellwether Windows, Siding & Doors (“Bellwether,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://bellwetherhomes.com. By accessing or using our site, you consent to the practices described in this policy.

1. Information We Collect

1.1 Personal Information You Provide

When you submit a form on our site—such as a Free Project Consultation or Quote Request—we collect the data you voluntarily provide, which may include:

• Contact details: name, email address, phone number, mailing address
• Project information: details about your home improvement needs
• Referral source: your response to “How did you hear about us?”

If you leave a comment on our blog, we also collect the name, email, website (optional), and comment text, along with your IP address and browser user agent for spam detection. An anonymized hash of your email may be sent to Gravatar to display your avatar—see Automattic’s Gravatar Privacy Policy for details.

1.2 Usage Data & Device Information

Whenever you visit our website, we automatically gather certain technical information about your device and interaction with the site, including:

• IP address, browser type, operating system, and device identifiers
• Pages viewed, content interactions, referring URLs, and timestamps

We use cookies and similar technologies to collect this data, which helps us understand how users find and navigate our site.

2. Cookies & Tracking Technologies We Use

Below are the main tools we employ to analyze traffic, attribute leads, and serve ads. Each link goes to the provider’s official documentation or privacy page.

• Google Analytics
  Tracks pageviews, session duration, referral sources, and on-site behavior. Data is aggregated and IP-anonymized where possible. Learn how Google uses data on partner sites and how to opt out of Google Analytics.
• Google Ads Conversion Tracking & Remarketing
  Uses cookies (e.g., _gcl_au, DoubleClick) to record when an ad click leads to a form submission or other conversion. Control your ad preferences via Google Ad Settings.
• Meta Pixel (Facebook & Instagram)
  Places a tracking pixel to measure ad performance and enable retargeting. Governed by Facebook’s Data Policy. Manage your ad settings at facebook.com/adpreferences.
• Google Tag Manager
  A container tool to deploy and manage all other tags on our site. Does not collect data itself, but loads the scripts that do.
• Google reCAPTCHA
  Protects our forms from spam and abuse by analyzing user interactions. Operates under Google’s Privacy Policy and Terms of Service.
• Call Tracking Services (e.g., CallRail)
  Dynamically swaps phone numbers by traffic source, uses cookies to link site sessions to phone calls, and logs call details (source, timestamp, number dialed). We do not record calls by default; any recording will be disclosed at call start.
• Embedded Third-Party Content
  If we embed content (e.g., YouTube videos or Instagram feeds), those providers may set cookies and collect data as if you visited their sites directly. Review YouTube’s Privacy Policy and Instagram’s data practices for details.

3. How We Use Your Information

We process your data for the following purposes:

1. Delivering Services & Responding to Inquiries
   Use your contact and project details to follow up on consultations, provide quotes, and schedule appointments.
2. Lead Management & Attribution
   Match form inputs (including “How did you hear about us?”) and UTM parameters to marketing sources. This helps us optimize our advertising spend and personalize our outreach.
3. Website Analytics & Improvement
   Analyze aggregated usage data via Google Analytics and similar tools to enhance site structure, content relevance, and performance.
4. Advertising & Retargeting
   Leverage Google Ads and Meta Pixel data to show you relevant ads on Google’s Display Network, Facebook, and Instagram. We only receive aggregated reports; your personal details remain with the ad platforms.
5. Spam & Fraud Prevention
   Use Google reCAPTCHA and automated spam filters (e.g., Akismet) to block malicious bots and spam comments.
6. Communication & Support
   Contact you via phone or email for service-related communications, such as order confirmations or policy updates. These are not marketing messages.
7. Legal Compliance & Protection
   Retain or disclose data to comply with legal obligations (subpoenas, court orders) and protect our rights in disputes or investigations.

4. How We Share Your Information

We do not sell your personal data. We share information only in the following circumstances:

• Service Providers & Vendors
  Third parties (e.g., hosting, CRM, call tracking) process data on our behalf under strict confidentiality and security agreements.
• Analytics & Advertising Partners
  Google and Facebook collect data through the tags described above. Their independent use of that data is governed by their own privacy policies.
• Spam & Security Services
  Data sent to anti-spam or security tools (IP, form inputs) is used solely for threat detection and mitigation.
• Business Transfers
  In the event of a merger or acquisition, customer data may be transferred, subject to the same privacy commitments.
• Legal Requests
  We may disclose data if required by law or valid legal process. We limit disclosures to the minimum necessary.

5. Data Storage, Retention & Security

• Storage: Form submissions are stored in secure databases or emailed to our team’s protected inbox. Third-party analytics data resides on Google’s and Facebook’s secure servers.
• Retention: We keep your inquiry data while active or as required by law (e.g., warranties). Analytics data retention in Google Analytics is up to 26 months by default; ad cookies typically expire in 180 days.
• Security: We use SSL/TLS encryption (https:// and padlock icon) to protect data in transit. Server access is restricted to authorized personnel. We apply firewalls, regular software updates, and monitoring to guard against unauthorized access. No system is perfectly secure; in case of a breach, we will notify you as required.

6. Your Rights & Choices

You have control over your personal data:

• Access & Correction: Request a copy of your data or ask us to update inaccuracies.
• Deletion: Ask us to erase your information (with exceptions for legal records).
• Withdraw Consent: If you previously opted into a newsletter or non-essential cookies, you may revoke that consent anytime.
• Opt-Out of Analytics: Install the Google Analytics Opt-Out Browser Add-On or clear your cookies.
• Opt-Out of Personalized Ads:
  • Google Ads: adssettings.google.com
  • Meta/Facebook: facebook.com/adpreferences
  • Industry Opt-Out: Network Advertising Initiative or Digital Advertising Alliance
• Cookie Controls: Adjust cookie settings in your browser or use privacy extensions. Blocking cookies may degrade some site features.

California (CCPA): California residents may request disclosure, deletion, or opt-out of personal information “sales” (we do not sell data).

EU (GDPR): If you are in the EEA, you may have additional rights (restriction, portability). Although we primarily serve U.S. customers, we respect all applicable GDPR obligations.

To exercise any rights, contact us (see Section 9).

7. Changes to This Policy

We may update this Privacy Policy to reflect changes in practices or legal requirements. The “Last Updated” date will change accordingly. For significant changes, we will provide a prominent notice (banner or email). Continued use of our site indicates acceptance of the updated policy.

8. Contact Us

If you have questions or wish to exercise your rights:

Bellwether Windows, Siding & Doors
3839 Newport St., Denver, CO 80207, USA
Phone: (303) 328-2769
Email: info@bellwetherhomes.com (Subject: “Privacy Inquiry”)

Thank you for trusting Bellwether with your home exterior needs and your personal information.