Last Updated: April 30, 2025

Bellwether Windows, Siding & Doors (“Bellwether,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://bellwetherhomes.com. By accessing or using our site, you consent to the practices described in this policy.

1. Information We Collect

1.1 Personal Information You Provide

When you submit a form on our site—such as a Free Project Consultation or Quote Request—we collect the data you voluntarily provide, which may include:

If you leave a comment on our blog, we also collect the name, email, website (optional), and comment text, along with your IP address and browser user agent for spam detection. An anonymized hash of your email may be sent to Gravatar to display your avatar—see Automattic’s Gravatar Privacy Policy for details.

1.2 Usage Data & Device Information

Whenever you visit our website, we automatically gather certain technical information about your device and interaction with the site, including:

We use cookies and similar technologies to collect this data, which helps us understand how users find and navigate our site.

2. Cookies & Tracking Technologies We Use

Below are the main tools we employ to analyze traffic, attribute leads, and serve ads. Each link goes to the provider’s official documentation or privacy page.

3. How We Use Your Information

We process your data for the following purposes:

  1. Delivering Services & Responding to Inquiries
    Use your contact and project details to follow up on consultations, provide quotes, and schedule appointments.

  2. Lead Management & Attribution
    Match form inputs (including “How did you hear about us?”) and UTM parameters to marketing sources. This helps us optimize our advertising spend and personalize our outreach.

  3. Website Analytics & Improvement
    Analyze aggregated usage data via Google Analytics and similar tools to enhance site structure, content relevance, and performance.

  4. Advertising & Retargeting
    Leverage Google Ads and Meta Pixel data to show you relevant ads on Google’s Display Network, Facebook, and Instagram. We only receive aggregated reports; your personal details remain with the ad platforms.

  5. Spam & Fraud Prevention
    Use Google reCAPTCHA and automated spam filters (e.g., Akismet) to block malicious bots and spam comments.

  6. Communication & Support
    Contact you via phone or email for service-related communications, such as order confirmations or policy updates. These are not marketing messages.

  7. Legal Compliance & Protection
    Retain or disclose data to comply with legal obligations (subpoenas, court orders) and protect our rights in disputes or investigations.

4. How We Share Your Information

We do not sell your personal data. We share information only in the following circumstances:

5. Data Storage, Retention & Security

6. Your Rights & Choices

You have control over your personal data:

California (CCPA): California residents may request disclosure, deletion, or opt-out of personal information “sales” (we do not sell data).
EU (GDPR): If you are in the EEA, you may have additional rights (restriction, portability). Although we primarily serve U.S. customers, we respect all applicable GDPR obligations.

To exercise any rights, contact us (see Section 9).

7. Changes to This Policy

We may update this Privacy Policy to reflect changes in practices or legal requirements. The “Last Updated” date will change accordingly. For significant changes, we will provide a prominent notice (banner or email). Continued use of our site indicates acceptance of the updated policy.

8. Contact Us

If you have questions or wish to exercise your rights:

Bellwether Windows, Siding & Doors
3839 Newport St., Denver, CO 80207, USA
Phone: (303) 323-8578
Email: info@bellwetherhomes.com (Subject: “Privacy Inquiry”)

Thank you for trusting Bellwether with your home exterior needs and your personal information.